The Investment Will Help Expand Prinova’s Award-winning Messagepoint® SaaS Platform
June 27, 2016, Toronto, ON – Prinova Inc., a leader in developing and delivering innovative software and services within the Customer Communications Management (CCM) market, today announced that Volition Capital, a Boston-based growth equity firm that principally invests in high-potential, founder-owned companies across different technology sectors, has invested $17 million in Prinova as part of Prinova’s global strategy to pursue higher growth markets and expanded innovation for its Messagepoint SaaS platform.
“Prinova’s Messagepoint platform is revolutionary for solving many complicated challenges that large enterprises face in managing content within their customer communications,” said Volition Capital Managing Partner Roger Hurwitz, who will be joining the Prinova Board of Directors. “We firmly believe that Prinova is poised for significant global growth and are excited to work together to get the company and Messagepoint to the next level.” Volition Vice President, Jake Colognesi, will also be joining the Prinova Board.
“We’ve experienced exceptional success and growth with our innovative Messagepoint platform,” says Nick Romano, CEO of Prinova. “We are proud to have Volition Capital on the Prinova team. This investment is a tremendous vote of confidence in Messagepoint’s ability to make it easier for business users in a variety of industries to create clear, relevant customer communications.”
Messagepoint is a powerful hybrid cloud-based content management platform serving the customer communications management needs of large enterprise customers. It provides an intuitive and secure environment for business users to directly own and control touchpoint messaging content and business rules driving the pace of change for customer-facing print and digital communications. The solution recently won the coveted 2016 CODiE Award for Best Multi-channel Publishing Platform.
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Ed Worsfold is Vice President of Marketing at Messagepoint.More Content by Ed Worsfold