Customer Communications Management for Insurance

Resources and articles for Insurance, from Messagepoint

  • The Impact of Personalized Claims: Customer Gratitude

    The Impact of Personalized Claims: Customer Gratitude

    To provide the best possible customer experience, insurers need the capability to enable those closest to the customer to easily personalize customer correspondence.

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  •  3 Reasons Why Insurers Need to Rethink Their Claims Communications

    3 Reasons Why Insurers Need to Rethink Their Claims Communications

    Why should insurers care about communications in a claims cycle? Well, it’s the biggest influencer of loyalty, brand sentiment, and revenue, which means it’s critical that it’s done right.

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  • Why the Personal Touch in Claims Communications Makes all the Difference

    Why the Personal Touch in Claims Communications Makes all the Difference

    When it comes to the claims world, the concept of customer experience (CX) has become key as organizations battle to remain relevant and deliver against increasingly challenging customer expectations.

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  • 5 Ways to Up Your Member Communication Game

    5 Ways to Up Your Member Communication Game

    One initiative worth considering is to move toward consolidating your organization’s member communications within a shared services environment.

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  • Messagepoint’s Patrick Kehoe Participates in Panel Discussion at America’s Claims Event 2018

    Messagepoint’s Patrick Kehoe Participates in Panel Discussion at America’s Claims Event 2018

    Messagepoint is pleased to announce that Patrick Kehoe, EVP of product management, will be participating in a panel discussion at America’s Claims Event 2018, held at the JW Marriott in Austin, Texas.

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  • Content is Key When it Comes to Enhancing Your Insurance Customer Experience—Here's Why

    Content is Key When it Comes to Enhancing Your Insurance Customer Experience—Here's Why

    Achieving customer-centricity has led carriers to take a hard look at their insurance customer experience, as well as the technologies used to engage with customers over every channel.

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  • Whitepaper - Automation of CCM Templates

    Whitepaper - Automation of CCM Templates

    Learn how companies can significantly reduce the number of templates at much lower cost and effort than in a manual process.

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  • Why Claims Handling is Ground Zero for Customer Retention or Churn

    Why Claims Handling is Ground Zero for Customer Retention or Churn

    For P&C insurers, the quality of the claims experience will largely define the customer experience and determine whether a carrier will benefit from customer retention or see churn.

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  • Messagepoint for Insurance

    Messagepoint for Insurance

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  • 3 Ways to Make Your Insurance Omnichannel Strategy More Manageable

    3 Ways to Make Your Insurance Omnichannel Strategy More Manageable

    Many organizations in the historically print-centric insurance industry are finding themselves amid a digital communication transformation. If yours is among them, your customers may be telling...

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  • Why Content Rules

    Why Content Rules

    The goal should be to view all customer communications from the customer’s perspective, rather than in the context of the tools used to deliver it.

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  • Direct Mail Remains Relevant for Insurance Marketing

    Direct Mail Remains Relevant for Insurance Marketing

    Like organizations in nearly every industry today, insurers are pushing for digital innovation as a means to improve customer acquisition and the customer experience. This focus is essential for...

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  • Sunlife Financial Statement Design

    Sunlife Financial Statement Design

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  • The Content, Not the Technology, Determines the Success of Transformational CX Projects

    The Content, Not the Technology, Determines the Success of Transformational CX Projects

    While choosing the right technology for your company is important, having the latest technologies in place won’t improve the CX unless your customer-facing staff is able to do two fundamental things

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    The promise of software automation in CCM template reduction

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  • The Co-operators Modernizes Policy Communications

    The Co-operators Modernizes Policy Communications

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  • The Co-operators Selects Messagepoint

    The Co-operators Selects Messagepoint

    The Co-operators Messagepoint as key partner in their Customer Communications strategy

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  • Making CCM More Responsive to the Business

    Making CCM More Responsive to the Business

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  • It’s the Content, Dummy:  Are You Using This Weapon to Impact CX?

    It’s the Content, Dummy: Are You Using This Weapon to Impact CX?

    The best CCM tools on the market won’t help you achieve your CX goals if you can’t get the right content into the tool and manage it in an effective way.

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  • Recipe for Good Statement Design [Infographic]

    Recipe for Good Statement Design [Infographic]

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  • Where Can a Hybrid Cloud Approach Take You?

    Where Can a Hybrid Cloud Approach Take You?

    Employing a hybrid cloud software-as-a-service approach to CCM can improve data accessibility and security for an insurance organization and enhance customer experience.

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