Content and Messaging

  • Why Content Rules

    Why Content Rules

    The goal should be to view all customer communications from the customer’s perspective, rather than in the context of the tools used to deliver it.

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  • The Content, Not the Technology, Determines the Success of Transformational CX Projects

    The Content, Not the Technology, Determines the Success of Transformational CX Projects

    While choosing the right technology for your company is important, having the latest technologies in place won’t improve the CX unless your customer-facing staff is able to do two fundamental things

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  • Recipe for Good Statement Design [Infographic]

    Recipe for Good Statement Design [Infographic]

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  • CCM: The Cornerstone of Customer Interactions56:43

    CCM: The Cornerstone of Customer Interactions

    Our Patrick Kehoe, EVP Product Management at Messagepoint, and other industry leaders share how to make content the cornerstone of your customer communications strategy.

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  • It’s the Content, Dummy:  Are You Using This Weapon to Impact CX?

    It’s the Content, Dummy: Are You Using This Weapon to Impact CX?

    The best CCM tools on the market won’t help you achieve your CX goals if you can’t get the right content into the tool and manage it in an effective way.

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  • Do Your Member Communications Send the Right Message?

    Do Your Member Communications Send the Right Message?

    Consumers have a lot to grapple with when it comes to understanding their health care coverage. From the overwhelming variety of plans to consider to industry specific jargon and standard...

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  • Staying Relevant in the Age of the “Selfie Generation”

    Staying Relevant in the Age of the “Selfie Generation”

    The similarities between Boomers and Millennials when it comes to individuality—or wanting to blaze their own path—exposes a real problem when we talk about generational characteristics.

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