Content and Messaging

Enterprise-Wide Customer Communications Management Turns Data Insights Into Action

Augmenting CRM with a holistic customer communications management (CCM) approach will ensure that your customer data not only provides you with insights, but also makes those insights actionable.
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Content is Key When it Comes to Enhancing Your Insurance Customer Experience—Here's Why

Achieving customer-centricity has led carriers to take a hard look at their insurance customer experience, as well as the technologies used to engage with customers over every channel.
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Why Content Rules

The goal should be to view all customer communications from the customer’s perspective, rather than in the context of the tools used to deliver it.
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The Content, Not the Technology, Determines the Success of Transformational CX Projects

While choosing the right technology for your company is important, having the latest technologies in place won’t improve the CX unless your customer-facing staff is able to do two fundamental things
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Recipe for Good Statement Design [Infographic]
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CCM: The Cornerstone of Customer Interactions

Our Patrick Kehoe, EVP Product Management at Messagepoint, and other industry leaders share how to make content the cornerstone of your customer communications strategy.
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It’s the Content, Dummy: Are You Using This Weapon to Impact CX?

The best CCM tools on the market won’t help you achieve your CX goals if you can’t get the right content into the tool and manage it in an effective way.
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Do Your Member Communications Send the Right Message?

Consumers have a lot to grapple with when it comes to understanding their health care coverage. From the overwhelming variety of plans to consider to industry specific jargon and standard...
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Staying Relevant in the Age of the “Selfie Generation”

The similarities between Boomers and Millennials when it comes to individuality—or wanting to blaze their own path—exposes a real problem when we talk about generational characteristics.
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Content and Messaging

Enterprise-Wide Customer Communications Management Turns Data Insights Into Action

Augmenting CRM with a holistic customer communications management (CCM) approach will ensure that your customer data not only provides you with insights, but also makes those insights actionable.

Content is Key When it Comes to Enhancing Your Insurance Customer Experience—Here's Why

Achieving customer-centricity has led carriers to take a hard look at their insurance customer experience, as well as the technologies used to engage with customers over every channel.

Why Content Rules

The goal should be to view all customer communications from the customer’s perspective, rather than in the context of the tools used to deliver it.

The Content, Not the Technology, Determines the Success of Transformational CX Projects

While choosing the right technology for your company is important, having the latest technologies in place won’t improve the CX unless your customer-facing staff is able to do two fundamental things

Recipe for Good Statement Design [Infographic]

CCM: The Cornerstone of Customer Interactions

Our Patrick Kehoe, EVP Product Management at Messagepoint, and other industry leaders share how to make content the cornerstone of your customer communications strategy.

It’s the Content, Dummy: Are You Using This Weapon to Impact CX?

The best CCM tools on the market won’t help you achieve your CX goals if you can’t get the right content into the tool and manage it in an effective way.

Do Your Member Communications Send the Right Message?

Consumers have a lot to grapple with when it comes to understanding their health care coverage. From the overwhelming variety of plans to consider to industry specific jargon and standard...

Staying Relevant in the Age of the “Selfie Generation”

The similarities between Boomers and Millennials when it comes to individuality—or wanting to blaze their own path—exposes a real problem when we talk about generational characteristics.