The Path to Personalization

May 29, 2014 Ed Worsfold

The Path Toward Personalization

Stacks of statistics point to the dramatic benefits that companies all industries can achieve by creating personalized, relevant and targeted customer communications. But reaching that goal is difficult when you depend on complex technology, cumbersome systems, and specialized expertise. That is why Prinova developed Messagepoint.com, our hybrid cloud-based software platform that was conceived, designed and built for business users.  We believe in a more agile, more responsive, and less costly business approach to customized customer communications. Messagepoint enables business users to implement and manage highly personalized and targeted communications without the need for extensive programming or specialized resources.

Business Unit Control

Let’s face it, making even the simplest change to a legacy document, like an invoice or a statement, can take weeks or months and cost thousands. And making significant changes or improvements is often out of reach of a typical business user. Messagepoint changes all that by letting you create personalized messages and customized content using text, graphics and images without requiring IT.  You control the entire messaging lifecycle for all customer communications – both print and digital – and centralize and more easily manage complex message variations, versions and languages in a cloud-based environment.

Multi-Channel

Whether you want to communicate in print, or use online, mobile or social media, Messagepoint makes it easy to reach customers with multi-channel communications in any format. Business users and marketing specialists easily set up personalized and targeted messaging for use across multiple communications and channels.  Once the content has been created, you can deliver messages to your customers based on their behaviors, preferences, or demographics with business rules in plain language so you don’t have to be a programmer to deliver the right message to the right customer, in the right media.

Next Steps

It’s getting harder to gain the attention of customers. Now you can more effectively compete in a world awash in multi-media marketing messages with highly targeted, relevant and personalized customer communications that cut through the clutter of competing campaigns. Messagepoint makes it easy – without requiring IT. Now you can improve your outreach to new customers and boost your relationship with existing customers with more personal, relevant and targeted communications.

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