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The Co-operators Selects Messagepoint

January 31, 2014 Messagepoint

Leading insurance company chooses Prinova as key partner in their Customer Communications strategy

Toronto, ON (January 31st, 2014) – Prinova Inc., a leader in developing and delivering innovative software and services within the Customer Communications Management (CCM) market, today announced that The Co-operators, a leading Canadian insurer, has selected Prinova and Messagepoint® for their upcoming Customer Communications Management initiatives.

The Co-operators selected Prinova to redesign several transactional communications, and to assist in getting these designs into production. Messagepoint®, Prinova’s hybrid-cloud Customer Communications Management platform, is being used by business users within The Co-operators to author and control policy and letter content and rules, letting them quickly create and change documents directly, improving time-to-market for communicating to customers.

“We are excited to have Prinova as a key partner assisting The Co-operators to implement and build our Document Centre of Excellence” said Laurieann Miller, Director, Client Services at The Co-operators. “Being able to leverage the expertise of Prinova’s services groups along with their Messagepoint platform allows us to standardize and improve how client documents are created, maintained and delivered to our clients.”

“Working with our customers to deliver effective customer communications is what we live and breathe, and we are very excited to have such a respected company as The Co-operators as a customer ” said Nick Romano, CEO of Prinova, “With Messagepoint, we’ve designed a platform that will allow The Co-operators to achieve some exciting results for their critical customer communications.”

Messagepoint.com is a hybrid cloud-based software platform that was conceived, designed and built for business users. It allows for the easy management and control of the entire lifecycle for highly targeted and personalized content and messaging, delivered to any channel, while ensuring valuable customer data remains within the clients’ infrastructure.

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