Let’s Say Goodbye to the Spreadsheets for your Customer Communications Messaging

December 23, 2015 Ed Worsfold

In Sept. 2012, I wrote a blogpost on the need to move away from spreadsheets towards a purpose-built platform for managing customer communications content and rules.

In those intervening years, the spreadsheet has maintained it’s dominance in CCM (old habits die hard), but many customers have joined the fold and adopted CCM platforms like Messagepoint to reap the benefits of 360 business user control over their messaging content.

The move can be quite transformational for an organization. For one, the status quo for most of our customers was frustrating, expensive, and time-consuming. Thousands of dollars to change a comma. Six weeks to fix a typo. Many months to plan a refresh. Or weeks and months just to perform regression testing because of a few content changes.

And now, as one of customers said recently, “I think about what I want to change in the morning, and release it by the afternoon”. Now that’s transformational. And its not rocket science.

So, as we head into 2016, let’s lose the spreadsheet, and gain the agility you’ve always wanted in your customer communications practice.

The post Let’s say goodbye to the spreadsheets in 2016 appeared first on Messagepoint.

About the Author

Ed Worsfold

Ed Worsfold is Vice President of Marketing at Messagepoint.

More Content by Ed Worsfold
Previous Article
It’s Time to Take the Complexity Out of Communicating
It’s Time to Take the Complexity Out of Communicating

From personalization to multichannel to what today is omni-channel, we have been talking for many years abo...

Next Article
Messagepoint by Prinova shortlisted for 2015-16 cloud awards program
Messagepoint by Prinova shortlisted for 2015-16 cloud awards program

Prinova has been named a finalist in the 2015-2016 Cloud Awards Program in the “Best Hybrid Cloud Solution”...