Blog Posts

  • Enterprise-Wide Customer Communications Management Turns Data Insights Into Action

    Enterprise-Wide Customer Communications Management Turns Data Insights Into Action

    Augmenting CRM with a holistic customer communications management (CCM) approach will ensure that your customer data not only provides you with insights, but also makes those insights actionable.

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  • Transforming Healthcare CX: A Prescription for Delivering Seamless Experiences that Build Trust and Loyalty

    Transforming Healthcare CX: A Prescription for Delivering Seamless Experiences that Build Trust and Loyalty

    Improving the healthcare CX could lead to significant financial gain for healthcare providers, while also building consumer trust and loyalty.

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  • Content is Key When it Comes to Enhancing Your Insurance Customer Experience—Here's Why

    Content is Key When it Comes to Enhancing Your Insurance Customer Experience—Here's Why

    Achieving customer-centricity has led carriers to take a hard look at their insurance customer experience, as well as the technologies used to engage with customers over every channel.

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  • Building Trust with Plan Members: How to Drive Engagement Through a Better Healthcare CX

    Building Trust with Plan Members: How to Drive Engagement Through a Better Healthcare CX

    With the market for Medicare plans projected to grow, healthcare payers are seeing unprecedented opportunities to reach new members and positively impact their well-being.

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  • Why Claims Handling is Ground Zero for Customer Retention or Churn

    Why Claims Handling is Ground Zero for Customer Retention or Churn

    For P&C insurers, the quality of the claims experience will largely define the customer experience and determine whether a carrier will benefit from customer retention or see churn.

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  • What's the Secret Weapon Behind Customer-Centricity?

    What's the Secret Weapon Behind Customer-Centricity?

    Content-centricity is essential to achieving customer-centricity, no matter the technologies available or new ways to engage the customer.

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  • Why Content Rules

    Why Content Rules

    The goal should be to view all customer communications from the customer’s perspective, rather than in the context of the tools used to deliver it.

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  • How Banks Can Take CX from Inside-Out to Outside-In

    How Banks Can Take CX from Inside-Out to Outside-In

    Improving the customer experience (CX) has been the driving force in bank marketing for many years now. Yet, achieving the goal of a seamless experience still presents challenges when it comes to...

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  • The Content, Not the Technology, Determines the Success of Transformational CX Projects

    The Content, Not the Technology, Determines the Success of Transformational CX Projects

    While choosing the right technology for your company is important, having the latest technologies in place won’t improve the CX unless your customer-facing staff is able to do two fundamental things

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  • Your Communications Inventory Is Key to Consistent Customer Experiences

    Your Communications Inventory Is Key to Consistent Customer Experiences

    Achieving consistency across all channels of communication hits at the core of the customer experience

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  • Recipe for Good Statement Design [Infographic]

    Recipe for Good Statement Design [Infographic]

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  • 3 Ways to Make Your Insurance Omnichannel Strategy More Manageable

    3 Ways to Make Your Insurance Omnichannel Strategy More Manageable

    Many organizations in the historically print-centric insurance industry are finding themselves amid a digital communication transformation. If yours is among them, your customers may be telling...

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  • Automation Spells Relief for Medicare Advantage Organizations

    Automation Spells Relief for Medicare Advantage Organizations

    For most MAOs, the annual materials preparation process has been largely manual, resulting in increased efforts and risk of error. Many have attempted to automate the process only to find...

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  • Messagepoint Updates UI and more in 17.2 Release

    Messagepoint Updates UI and more in 17.2 Release

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  • Where Is the Power in Clear Communications?

    Where Is the Power in Clear Communications?

    Making customer communications clearer and easier to read improved the Customer Experience.

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  • It’s the Content, Dummy:  Are You Using This Weapon to Impact CX?

    It’s the Content, Dummy: Are You Using This Weapon to Impact CX?

    The best CCM tools on the market won’t help you achieve your CX goals if you can’t get the right content into the tool and manage it in an effective way.

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  • Where Can a Hybrid Cloud Approach Take You?

    Where Can a Hybrid Cloud Approach Take You?

    Employing a hybrid cloud software-as-a-service approach to CCM can improve data accessibility and security for an insurance organization and enhance customer experience.

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  • Gaining Automation, Speed and Agility with Cloud-Based SaaS CCM

    Gaining Automation, Speed and Agility with Cloud-Based SaaS CCM

    Businesses continue to need the ability to communicate new information quickly. Whether supporting marketing objectives or compliance, time to market with new information is more important than ever

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  • Achieve Enterprise Efficiency and Effectiveness with Every Customer Communication

    Achieve Enterprise Efficiency and Effectiveness with Every Customer Communication

    No matter what industry your organization is in, documents drive the fundamental functions that make your business run.  In particular, customer communications of all kinds—from invoices and...

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  • Direct Mail Remains Relevant for Insurance Marketing

    Direct Mail Remains Relevant for Insurance Marketing

    Like organizations in nearly every industry today, insurers are pushing for digital innovation as a means to improve customer acquisition and the customer experience. This focus is essential for...

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